Nota Baloyi Backs MacG's DStv Deal: "Digital Is the Future"

 Nota Baloyi Backs MacG's DStv Deal: "Digital Is the Future"

Controversial media personality Nota Baloyi has weighed in on MacG's new partnership with DStv, praising the broadcaster for recognizing the shift toward digital content. The deal, which also includes podcasters Lasizwe Dambuza and Mpho Popps, has sparked debate among fans—with some celebrating the move and others warning it could backfire.

Nota’s Take: DStv Embracing Change

In a viral clip, Baloyi argued that DStv’s collaboration with digital creators signals an understanding of industry trends:
"DStv knows digital is the future. They’re securing top talent to stay relevant."

Mixed Reactions from Mzansi

Fans and critics clashed over the implications:

• Supporters: "Smart move! Podcasts dominate now."

• Skeptics: "This could kill their authenticity. DStv is desperate." (@BlvckScvleOle)

• Practical View: "Not everyone has data—DStv makes podcasts accessible." (@globalfacon)

MacG’s Podcast Dominance

The Podcast & Chill host continues to reign as Spotify’s most-streamed podcaster in SA (2024), reportedly earning R80K–R150K per ad. The show’s success hinges on unfiltered discussions led by MacG and co-hosts Sol Phenduka and Ghost Lady.

Broader Context

• DStv’s Strategy: Facing subscriber losses, the broadcaster is tapping into digital stars to attract younger audiences.

• Recent Drama: MacG and Sol recently defended Sjava against false assault claims, showcasing their influence.

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Final Thought:
While critics question corporatizing indie podcasts, Baloyi’s stance highlights an inevitable shift—traditional media must adapt or fade.

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Disclaimer: Comments reflect individual opinions. Financial figures are unverified estimates.